AaronHillyer.com

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Thanks everyone for following me thus far even though I haven’t given this blog much attention. Part of that has been a focus on getting my Master’s Degree in Internet Marketing (finished that in July), getting certifications from Google (Analytics & Display Advertising), getting a business off the ground and some other “things”. Part of it has been my indecisiveness in terms of what I should focus this blog on. On the one hand, I’m a geek, love technology, have have a Bachelor’s degree in Computer Science, many years experience in IT including functioning as a CIO. On the other, I’m really passionate about and knowledgeable about marketing, now have a Master’s degree in Internet Marketing, work for one of the largest advertising agencies in the world, and have been told that I “get” business. I had been debating on the best niche that will offer true value for my subscribers and had a hard time deciding. Should I focus on technology? Marketing in general? Internet Marketing? Network Marketing? Business? Bringing big business to small business? I couldn’t decide.

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I just ran across the video as part of my Internet PR advancement (I’ve been reading and learning like a machine lately on this topic) and I’d like to get people’s thoughts on it.  Sometimes bold works.  Sometimes it doesn’t.  Considering Heinekin’s ‘made to entertain’ proposition, do you think this “stunt” was effective?

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I’ve been hearing a lot of people lately ask each other, “Are you REALLY making money in social media?”, “CAN you make money in social media?”, and my personal favorite: “How do you measure your social media efforts / ROI / etc.?”

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Think about how long and hard new parents ponder over the name of their first born. It can take many, many hours, days, weeks, even months and years (See Behind the name). Hell, my wife and I are probably still a couple years away and she must have asked me 20 times over the last few years, “Would you like this name for a son/daughter?”

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Welcome everyone. I’m currently in the process of designing this site so please subscribe via RSS and/or bookmark it and check back in a few days as I will begin adding top notch content within the next couple days. I look forward to educating you and getting to know you better!

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